As a family-owned and operated restoration company based in Las Vegas, NV, Pro Restoration understands the value of building long-lasting relationships with a loyal customer base. Specializing in property restoration after damage from water and floods, fire, and smoke, Pro Restoration can handle the entire restoration process after disaster strikes. They are a preferred vendor for a number of local insurance agencies, are IICRC-certified, and hold an A+ rating with the Better Business Bureau.
24/7 Emergency Home Restoration Services
Due to this client’s geographic location, where the demand for emergency restoration services is low, they were being challenged by larger restoration franchise companies. They were also suffering from a weak web presence, despite having excellent service and outstanding reviews. They had been running paid ads with Google AdWords in-house, but the ads weren’t performing as well as they expected. They wanted to lower their CPA, while their main goal was to gain more qualified leads and maximize inbound calls.
Our client knew they needed help in order to compete with larger restoration companies in Las Vegas, so they enlisted the help of Alecan Marketing Solutions.
GOALS & NEEDS
We looked at Pro Restoration’s situation and knew that they needed to start generating qualified leads, and that we were going to have to build a good presence for them online. Although they are family-owned and operated company, the goal was to reflect their expertise and stay away from any kind of “mom and pop” style branding. They needed to look established and professional, which is what they are, in order to compete with the franchises that surround them. As a company that offers 24/7 emergency services, they also needed a high-positioned search presence, compelling call-to-action messages, and clear contact information so that their potential customers could quickly find and reach them in the event of a disaster.