Imperial Event Venue
Imperial Event Venue has been a client of Alecan Marketing Solutions for over five years. Early on, our partnership consisted of building a new website that was more properly optimized for search engine ranking and that represented their brand more accurately at the time. We also designed and managed digital marketing campaigns to generate thousands of qualified leads for Imperial over the years.
Recently, Imperial decided to renovate their establishment and re-brand their venue to reach and attract a more diverse target audience. With this in mind, we needed to build a new website and switch gears in their digital marketing campaign to accurately reflect the newly-renovated venue to their desired audience.
The account executive at Alecan wasted no time jumping on coordinating a full-scale video and photoshoot including models, designers, venue staging, and a variety of other vendors in order to create content for their new website and marketing campaigns that would resonate with their new target audience.
So far, the newly-renovated website and digital marketing campaign have produced tremendous results in the form of website traffic, qualified leads, and venue bookings while meeting the client’s main objective of reaching their desired target audience.