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{"id":18273,"date":"2018-03-07T11:28:10","date_gmt":"2018-03-07T19:28:10","guid":{"rendered":"https:\/\/alecanmarketing.com\/?p=18273"},"modified":"2021-11-24T18:31:21","modified_gmt":"2021-11-25T02:31:21","slug":"what-facebooks-news-feed-overhaul-means-for-businesses","status":"publish","type":"post","link":"https:\/\/alecanmarketing.com\/blog\/what-facebooks-news-feed-overhaul-means-for-businesses\/","title":{"rendered":"What Facebook\u2019s News Feed Overhaul Means For Businesses"},"content":{"rendered":"\n

Good news for Facebook users, and uncertain news for businesses with Facebook ads: Facebook founder Mark Zuckerberg has announced that the social media platform will be changing its news feed algorithm to prioritize posts by users\u2019 family and friends over Facebook ads and content from public pages.<\/p>\n\n\n\n

Revealed just last month, this is obviously big news\u2014and will most likely be one of the largest social media changes of the year. Zuckerberg\u2019s reasoning is that he wants Facebook to return to its roots by helping \u201cpeople stay connected and bring us closer together with the people that matter to us.\u201d<\/p>\n\n\n\n

<\/iframe><\/p>\n\n\n\n<p>This change in the news feed may mean more meaningful personal connections for Facebook users, but for businesses that utilize Facebook for advertising, it may throw a wrench into their efforts.<\/p>\n\n\n\n<p>Only time will tell what the actual long-term impact of the new algorithm will have on businesses will be, but we can predict a few things will happen\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Amount Of Paid Posts Will Rise<\/h2>\n\n\n\n<p>Because companies\u2019 organic reach will be dropping, they\u2019ll scramble to make up for that loss with paid ads and posts. (This will also most likely result in ad costs increasing, since everything will suddenly be a lot more competitive.)<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"968\" height=\"411\" src=\"https:\/\/alecanmarketing.com\/wp-content\/uploads\/facebook-ad-cost-increase.jpg\" alt=\"Facebook Ad Cost Increase\" class=\"wp-image-18346\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"> <\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Interaction Is Still Key<\/h2>\n\n\n\n<p>The posts that will suffer the most are the posts that no one reacts to\u2014no comments, no likes, etc. These are the posts that will see the largest decrease in exposure, since the algorithm for ranking will still be driven by the type of content being produced and how Facebook users interact with that content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Watch Out, Low-Performing Organic Posts<\/h2>\n\n\n\n<p>The new impact on organic reach will have a not-so-great effect on boosted posts from organic content that hasn\u2019t performed well. According to one Facebook rep, \u201cIf a page post is getting less organic reach due to this ranking change, it may see a slight impact in the ads auction if \u2018boosted\u2019 from the page.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>So, What Can Businesses Do? <\/strong><\/h2>\n\n\n\n<p>Right now, no one is really sure. However, we can take a best guess. Here are a few tips on how businesses may be able to navigate this news feed change.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Produce Better Content<\/h3>\n\n\n\n<p>In order for businesses to have a chance and compete well during this change, they will need to up their content strategy game. A focus on creating high-quality content will be key, since posts and ads that get users sharing, liking, and talking will rank higher in the new Facebook news feed. It will now be critical for content from businesses to be valuable to Facebook users. This means a significant decrease in click bait such as \u201ctag a friend who loves cheap beauty products!\u201d. Welcome to a future where posts like these are punished.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Avoid Over-Posting<\/h3>\n\n\n\n<p>This is nothing new, but a good reminder in these unsteady times. It\u2019s okay to post daily or every other day, but posting multiple times within one day lowers user engagement and can negatively affect organic reach. It\u2019s simply irritating. No matter what online \u201cguru\u201d says it\u2019s a good idea, trust us\u2014it\u2019s not.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Select \u201cSee First\u201d Option In The News Feed<\/h3>\n\n\n\n<p>Make sure to tell your audience about the \u201cSee First\u201d option on your business page. By having your followers select the \u201cSee First\u201d option on your page, it\u2019s guaranteed that Facebook will make your posts show up first in their feed.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"968\" height=\"483\" src=\"https:\/\/alecanmarketing.com\/wp-content\/uploads\/see-first.jpg\" alt=\"See First - Facebook Feed\" class=\"wp-image-18345\" title=\"\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Again, Interaction Is Key!<\/h3>\n\n\n\n<p>We\u2019re not kidding: interaction is key, and will rule the new Facebook news feed. This means not only getting your audience commenting, liking, and sharing\u2014but also responding to them. This means answering their questions quickly, liking what they say, and so on. This will both help your organic reach<em> and <\/em>be excellent for your customer service in general.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-size: 16px;\">Try Your Hand At (Live) Video<\/span><\/h3>\n\n\n\n<p>You\u2019ve probably been hearing that video is amazing for audience engagement for a while. It\u2019s true\u2014and <em>live<\/em> video is even better. There\u2019s something about users seeing that someone is \u201cgoing live\u201d that grabs their attention and taps into their desire to comment and share. In fact, live videos have an average engagement rate that\u2019s six times more than that of any other type of content\u2026so, looks like it\u2019s time to jump into the deep end of live video.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"940\" height=\"627\" src=\"https:\/\/alecanmarketing.com\/wp-content\/uploads\/facebook-live.jpg\" alt=\"Facebook Live Streaming\" class=\"wp-image-18343\" title=\"\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>It\u2019s ultimately a good thing that Facebook is doing: going back to the beginning of their mission, where their goal was to help family and friends stay in touch. However, it may take some serious maneuvering for businesses and brands to figure out the best strategies to maintain their exposure to their audience.<\/p>\n\n\n\n<p>At <a href=\"\/\">Alecan<\/a>, our social media specialists will be on top of this new impact and its effect on our clients in order to stay ahead of the curve and not only survive the change, but to take advantage of it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good news for Facebook users, and uncertain news for businesses with Facebook ads: Facebook founder Mark Zuckerberg has announced that the social media platform will be changing its news feed algorithm to prioritize posts by users\u2019 family and friends over Facebook ads and content from public pages. Revealed just last month, this is obviously big […]<\/p>\n","protected":false},"author":1,"featured_media":18300,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[6,7,8,9,10,11,12],"tags":[],"class_list":["post-18273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-insights","category-home-services","category-law-firm","category-medical-healthcare","category-small-business","category-startup-business","category-wedding-venue"],"_links":{"self":[{"href":"https:\/\/alecanmarketing.com\/wp-json\/wp\/v2\/posts\/18273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alecanmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alecanmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alecanmarketing.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alecanmarketing.com\/wp-json\/wp\/v2\/comments?post=18273"}],"version-history":[{"count":1,"href":"https:\/\/alecanmarketing.com\/wp-json\/wp\/v2\/posts\/18273\/revisions"}],"predecessor-version":[{"id":23643,"href":"https:\/\/alecanmarketing.com\/wp-json\/wp\/v2\/posts\/18273\/revisions\/23643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alecanmarketing.com\/wp-json\/wp\/v2\/media\/18300"}],"wp:attachment":[{"href":"https:\/\/alecanmarketing.com\/wp-json\/wp\/v2\/media?parent=18273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alecanmarketing.com\/wp-json\/wp\/v2\/categories?post=18273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alecanmarketing.com\/wp-json\/wp\/v2\/tags?post=18273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}