With the number of companies on the Internet today, it takes\nmore than just a pretty website to be enough for your business. A website is a\nplace where customers first see your company, your brand, and the overall\npurpose of your business. This means that your site has to function exactly the\nway you want it to. Although an ugly website isn\u2019t a good one, there are so\nmany more factors you have to take into account when thinking about having a\nnew website for your business. <\/p>\n\n\n\n

We complied 7 telltale signs that you need to look into to\nsee if you need a new website. <\/p>\n\n\n\n

\n\n

Not Mobile Friendly<\/a><\/li>
Lacking on Speed<\/a><\/li>
Inaccurately Reflects Your Brand<\/a><\/li>
High Bounce Rate<\/a><\/li>
Low Conversion Rate<\/a><\/li>
Lacking On Google Search Traffic<\/a><\/li>
Not Designed To Scale<\/a><\/li><\/ul>\n\n<\/section>\n\n\n\n
1. Website Not Being Mobile Friendly<\/strong><\/h2>\n\n\n\n $\"Mobile$ <\/figure>\n\n\n\n
People are starting to be on their phones more than they are on desktop computers. According to Quoracreative<\/a>, 80% of users used a mobile device to search the Internet in 2019. As a business, your website has to be mobile friendly to make it accessible on all mobile devices. This means that your website layout, store, and design have to look appealing while keeping with your brand\u2019s image. Having a website that is not mobile-friendly is a sure way to have customers walk in the other direction.<\/p>\n\n\n\n
This means having a good understanding of different types of\nphone layouts, such as the iPhone or Android devices. Although both are\nsmartphones, they use different types of screens and resolutions. Make sure to\nhave your website work effectively for all these devices and keep up to date\nwith any new technology changes. Investing in a website that is mobile friendly\nis worth it since so many younger consumers are using that medium. <\/p>\n\n\n\n
2. Lacking on Speed<\/strong><\/h2>\n\n\n\n
A slow website is one of the worst experiences you can give\nto your consumers. Within marketing, you have to make it easy for your\nconsumers to make a purchase and get the information they need. Having a\nbeautiful website with colorful designs is useless if it takes forever to load.\nMake sure that the more complicated widgets there are on your website, the more\nlikely it is to become slower. <\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
Some reasons why your website is slow might include:<\/strong><\/p>\n\n\n\n
Website code too bulky<\/li>
Non optimized Images<\/li>
Too many advertisements<\/li>
Too many plugins<\/li>
Large media files<\/li>
Poorly written code<\/li><\/ul>\n\n\n\n
If your website is not professionally optimized and looked\nover, this can be a pretty hard fix. In some cases, the slow loading speed can\nbe due to the foundation of the code your website was built. If that\u2019s the\nproblem, then it\u2019s more practical and cost-efficient to start a brand-new\nwebsite for your business. <\/p>\n\n\n\n
3. Inaccurately Reflects Your Brand And Values<\/strong><\/h2>\n\n\n\n
Your website should be the driving force that reflects your\nbrand and the values you bring as a business. If your website does not do that,\nthen that is a clear sign that your website has to be changed and updated. The\nreason for this is because you want consumers to look at your website as a\nguide to their problems. Consumers reach out to a service to find a solution to\na problem they are having, if your website fails to reflect the brand they\nthought you had, they will leave. <\/p>\n\n\n\n
Make sure to have a detailed branding guide and mission\nstatement for your business before you activate your website. Having a mission\nwill act as the central core of your company so you can start telling your\ntargeted audience the values you practice within your website. <\/p>\n\n\n\n
4. Confusion Resulting in High Bounce Rate<\/strong><\/h2>\n\n\n\n
Having an organized website is essential for making people\nwant to stay on it. Creating confusion about what the services you offer or the\ninability to direct your users that visit your site will cause a high bounce\nrate. A bounce rate is the amount of time people enter your site and leave,\nrather than staying to explore more on your pages. <\/p>\n\n\n\n
Some confusion can be because of:<\/strong><\/p>\n\n\n\n
Incorrect Dates<\/li>
Wrong or broken links<\/li>
Inaccurate Graphics<\/li>
Images and text being too small<\/li>
Headline Topics That Are Too broad<\/li><\/ul>\n\n\n\n $\"Average$ <\/figure>\n\n\n\n
If your website is not professionally optimized and looked over, this can be a pretty hard fix. In some cases, the slow loading speed can be due to the foundation of the code your website was built. If that\u2019s the problem, then it\u2019s more practical and cost-efficient to start a brand-new website for your business. <\/p>\n\n\n\n
5. Having Low Conversion Rate<\/strong><\/h2>\n\n\n\n
If one of your primary objectives in having a website is to\ncreate a high conversation rate, make sure it does exactly that. Having low\nconversion rates on your website can be a sign that you need to change your\nsite and the messaging behind it. Websites with low conversation rates tend to\nhave content and designs that feel unwelcoming. This can be a mixture of\ndifferent aspects such as the messaging and copy of your pages, the graphics you\nare using, or the quality of your website as a whole. <\/p>\n\n\n\n
To find out why your website has a low conversion rate, you\nneed to understand the experiences users have with your website deeply. This\nmeans understanding their problems, the direction you want them to go, and the\nquality of service that you offer. Find out the issues with your website can\nmean you have to create an entirely new website for your business.<\/p>\n\n\n\n
6. Lacking Traffic From Search Engines<\/strong><\/h2>\n\n\n\n
Search engine crawling plays a significant role in the\nnumber of people that find you using search engines like Google and Bing. You\nhave to consider the type of content you are putting out and the keyword\nresearch you are doing on your website. This means a heavy emphasis on target\nspecific keywords on your headlines and producing quality content. <\/p>\n\n\n\n
Keyword research itself is a whole field of marketing that\nyou have to take into account. Here at Alecan, we have years of experience in\ncreating effective websites that not only appear in search engines but also\ngenerate quality traffic. <\/p>\n\n\n\n
\n\n
Build A Strong Internet Presence With The Power Of SEO<\/h2>\n\n\n
$\"\"$ <\/figure>\n\n\n
People search for everything online. Use this to your advantage with comprehensive search engine optimization (SEO) to maximize organic and local rankings, keeping your company visible and relevant.<\/p>\n\n\nRequest Free Consultation<\/a>\n\n<\/section>\n\n\n\n
Ranking for specific keywords is not always that simple.\nCompanies are still competing against one another to rank for keywords specific\nin their field. As a business, your website has to effectively showcase your\ntargeted keywords to generate the traffic that you need to grow. <\/p>\n\n\n\n
7. Not Designed to Scale<\/strong><\/h2>\n\n\n\n
Consistency is essential for your website. As we mentioned\nin the beginning, having your website be mobile-friendly is critical. This also\nmeans it needs to be designed to scale not only on mobile but also in tablet\nforms. No matter what device your customer is using, you want to deliver the\nsame experience to satisfy their needs. <\/p>\n\n\n\n
A website that is not able to scale will mean people will\nhave different experiences on different platforms. This can mean that some text\nmight be cut off, some graphics are not appearing, or some landing pages might\nnot work in general. Loading times can also affect specific devices if it\u2019s not\ndesigned to scale. Making sure all these factors of your website is operational\nis vital for your consumer\u2019s outlook on your business. <\/p>\n\n\n\n
Conclusion<\/strong><\/h3>\n\n\n\n
Your website is essential for your business. Realizing these\n7 critical signs on why you might need to invest in a new website for your\nbusiness is important to growing your company. Your business website should\nhave a purpose and role when attracting customers. After looking over these\nsigns, we hope that your website operates precisely like the way you designed\nit too.<\/p>\n","protected":false},"excerpt":{"rendered":"
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1. Website Not Being Mobile Friendly<\/strong><\/h2>\n\n\n\n<\/figure>\n\n\n\n