As many of you likely already know full well, Google has just begun its initial roll-out of Penguin 3.0 and the water is going to be rocky for the next two weeks.

Penguin isn’t an on/off switch anymore. It rolls out in several stages. The fat lady is still in the dressing room.

However, even already, we’re seeing a LOT of movement, both up and down.

Roughly 30% of the sites we’re tracking (globally) have seen big swings.

Many have drastically bumped up. While others have lost ground.

Remember, this is just the beginning, and the dust is far from settled. It will take several weeks to fully roll out.

So, what do we know so far? And what are the winning & losing factors?

I am putting together an extremely detailed, data-driven initial analysis of what’s going on right now – and its very important for everyone to follow up with my blog article that will be released within the next few days.

Make sure you follow us on the social pages as we will be announcing the exclusive release on Alecan’s Facebook, Twitter, Google+ and LinkedIn pages.