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Metropol Banquet Hall
Metropol Banquet came on board with Alecan Marketing, requesting our help for a variety of marketing services—namely, to design a new website for their four separate banquet halls to be search engine friendly and optimized for SEO.
Right away, we saw a lack in Metropol’s web presence that didn’t justify their brand as sleek venues with excellent customer service and an outstanding reputation. Their current marketing didn’t justify this, and we wanted to spotlight this element of their brand.
When designing their website, we concentrated heavily on conversion optimization. We carefully presented all four of their venues under one roof, contributing to their overall website traffic from search engines.
One challenge that we faced while designing Metropol’s website was the SEO work from their previous development company. We had to clean up this old SEO, which had used out-of-date (black hat) search engine optimization methods. This included fixing and re-writing many pages that had the same content or text repeated on them. Our team had to clean these pages up and make sure that Google recognized these changes.
In addition, we had to also make sure not to lose Metropol’s previous search traffic within the first month of launching the site.