There’s no doubt that logos are extremely important. A great company logo can establish your brand in a way that will amaze you. It can connect a person’s mind to your business instantly. Just look at logos for Nike, Coca-Cola, McDonalds, Apple, or Starbucks. Anyone in the world, no matter their background, language, or beliefs, can tell you what company those logos stands for.
It’s not that a logo does all the work for you. You’ll still need to provide great services or products, you’ll need to offer quality service, and you’ll need hard work, know-how, patience, and other great branding strategies. However, having a good logo does a lot of necessary things.
A great company logo…
#1. Makes Your Company Look Established
The right logo will help your company look experienced and professional, even if your company has literally only existed for a few hours. The hallmark of amateur companies is tacky clip art or bad graphics. A great company logo sets you up in everyone’s mind as an expert—an expert with good taste!
#2. Brands Your Company
You’d think this is obvious, but it’s not to everyone. The way you want your company branded will all come down to you as the business owner, and that will be a combination of a lot of things. But one thing’s for sure: that branding needs to include a logo, and that logo needs to be professional-looking.
#3. Sets Your Company Apart In Its Industry
A tree and some block lettering makes up the majority of landscaping companies. Auto rental companies all use a car. Pet shops tend to use dogs. Give yourself an advantage over your competition by getting a little more creative and having the best logo around. Starbucks has one of the most famous logos in the world, without any sort of reference to coffee at all. Think outside the box!
#4. Makes An Excellent First Impression
A company’s logo is often the first impression that clients will get of that company. This is why it’s so important that you have a great one! It should state everything you want to say about your business—in one image. A great company logo will capture a client’s attention and cause them to become interested in your services.
#5. Gives Your Clients A Sense Of Stability
Even if your company is just a baby, if you’ve worked on the “identity” of your company well enough and have a great company logo to show for it, it’s more likely that others will see your business as steady and relevant.
#6. Proves Your Commitment
When a company cares about its branding, it’s obvious. By having a great company logo for your business alongside other strong branding, clients will see that you care about how you’re perceived. If your logo is sub-par, your business will seem sub-par, too.
#7. Attracts More Clients
…Because of all of these reasons, and more. By having your logo firmly in place that is professional-looking, clear, and reflects your company, you’ll be setting yourself apart as an experienced business that can be counted on—even if your company is brand-new.
Want a few tips on making a good logo? Read below:
- Don’t make it too busy. Simplicity is key!
- Don’t include too many words.
- Make sure it’s easy to see or read.
- Get the help or opinion of a professional.
- Don’t keep changing it!
Watch the video below for even more tips on making a great company logo:
Having a great company logo is just the beginning! At Alecan Marketing, we use the most effective digital marketing and branding strategies to help businesses stand out from the rest. For more information on our marketing services, contact us.