Since 2009, Pure Touch Skin Center has provided skin and beauty treatments to the Los Angeles community with its two locations in Glendale and Sherman Oaks. They are headed up by a strong team of professionals, and specialize in injectables and laser aesthetics.
Goals & Needs
Although Pure Touch is a local business, their industry is highly competitive, so one of the most important goals was to gain loyal customers for them.
Pure Touch initially hired Alecan Marketing for social media services only, but after this client saw the benefits of expanding services with us, we eventually took over all of their digital marketing. What began as a smaller and more specific service for them ended up transforming into a fully-developed marketing strategy that has increased their customer engagement and leads significantly.
Another goal with Pure Touch was to create a new website for them in order to achieve better conversion optimization. Their previous website had been poorly designed and managed by a third party, and because we couldn’t make modifications to it, we re-designed it completely. The website we designed for them has better content, more visual appeal, and funnel pages to generate leads.
Social paid ads
Another approach we took with this client’s social media was to have Facebook ads to work hand-in-hand with on-site funnel pages that we created. These funnel pages showcased the client’s monthly specials, and this strategy generated numerous leads for the business. This was another area where our client was very satisfied.
In order to introduce new patients to their medical spa, our team strategized to offer a promotion on laser hair removal, one of their lower ticket services. This created a low barrier to entry and allowed for them to book many new patients and introduce them to Pure Touch Skin Center. Once they had their first appointment, we were then able to upsell those new patients on higher ticket services and retain them as long-term patients.
As a result of the success we had with their social media, Pure Touch decided to have our team at Alecan to extend our services to cover all of their digital marketing needs. We fully took over their site, re-designing and optimizing it for search engines and improved user experience. Once we extended our services for the client, we were able to take their site to the next level, providing them with even stronger digital presence.
Setting Up Local Search
When we re-designed the Pure Touch Skin Center website, we optimized it for local search, keeping in mind that they have two locations in Glendale and Sherman Oaks. Because of the local search strategies that we implemented, this client now has a top ranking on Google for both locations.
Alecan is the most professional and excellent internet marketing team anyone can work with. They exceeded our companies expectations and made it as easy as possible to create the most beautiful website that we had envisioned. Their professionalism, attention to detail and prompt responses to questions were impeccable. They made Pure Touch Skin Centers website come alive again and because of them we are generating a lot of leads.
They have also made our social media pages come alive with their amazing designs, knowledge of the industry and passion to make their clients happy.
They truly care about us as people and are there to help us in whatever way we need. Its incredibly valuable to have a company like Alecan that researches and makes sure everything fits our needs.
Kathrine J. - Director Of Operations