The Art Of Transforming Website Traffic Into Returning Customers
All of the efforts of digital marketing—a visually appealing website, great content, keyword targeting, SEO, excellent social media marketing—don’t mean anything unless they result in earning customers. When businesses begin earning customers, this is known as Conversion Rate Optimization (CRO) or Conversion Optimization.
In digital marketing, the goal for any business owner is to drive qualiﬁed traﬃc to their website and get those visitors to convert into leads. At Alecan, we use our years of experience combined with current research to perform the marketing strategies that need to happen in order to achieve Conversion Optimization.
Whether the conversions come through an inquiry being filled out, a phone call, a purchase, or anything else, our team will help correctly funnel your website traﬃc into active users that engage with your content.
What’s Involved In Conversion Optimization?
Once users begin visiting your website, then what happens? How do you get them to actually buy something, call, or click? Conversion Optimization, when done correctly, maximizes every part of digital marketing in order to increase the percentage of visitors who become your next customers.
MEASURING SITE TRAFFIC
In order to properly conduct Conversion Optimization, we first look at where your current website traffic is coming from, whether it’s a landing page, a link, or an off-site campaign. This helps us understand your users’ behavior and what works best within your industry.
If a website has too many call-to-actions, this overwhelms the user and they won’t click on anything at all. At Alecan, we create commanding, focused, visually attractive call-to-actions in order to help guide and encourage users to click through and convert into customers.
Through research and experience, our design team and programmers know what visual elements users respond the best to—and what makes them click away faster. This helps us create and implement pages that are clear and appealing so that visitors are drawn in and engaged.
LANDING PAGE OPTIMIZATION
Once someone visits your website, the page they land on should immediately grab their attention. We create landing pages which urge users towards further interaction using specific images and call-to-actions. This results in more inbound leads, which leads to higher conversions.
FOCUSING CUSTOMER'S ATTENTION
No one likes clicking over to a website and being greeted by five pop-ups. A big part of conversion optimization is making sure when pop-ups or forms are used, they offer the best user experience possible and avoid annoying website visitors. At Alecan, we always take the visitors’ focus into consideration.
BUILDING CREDIBILITY AND TRUST
When a website has good conversion rate optimization and the elements it takes to create that CRO, the website is appealing to not only customers, but also to Google, Yahoo, and Bing. Having healthy conversion optimization means your business is trusted by your audience and search engines.
Continual Testing And Improvement
Once we have all the elements in place for excellent conversion rate optimization, it doesn’t stop there. CRO is a continual and ever-changing process that’s always improving. Websites with the highest conversion rates are constantly implementing new strategies in order to keep up with the most current methods and trends. At Alecan, we look at the data and how visitors are using your website to determine what’s working best, and how it can be improved for even more conversions.
Interested In Our Conversion Optimization Services?
Call Alecan Internet Marketing Today for a Free Consultation! (800) 208-5458
As a young and growing business, Lazer Lounge approached us with the need to improve their overall brand awareness and earn a steady stream of new and long-term patients.
In the highly competitive medical spa industry, it was important to differentiate themselves from the competition. Our full-scale comprehensive digital marketing campaign has increased their new patient acquisition and brand awareness through a cross-channel approach consisting of:
METROPOL EVENT VENUE
In the highly competitive wedding venue industry, standing out and carving out your market share requires the proper representation for your venue from a number of different channels and angles.
Metropol Event Venue offers a gorgeous ballroom and facility which helps celebrate a number of events such as weddings, special occasions, and corporate events. Their online web presence needed a makeover to properly represent the service they provided and to attract the right audience. Through a multi-channel digital marketing strategy, we boosted their client acquisition as well as raised their brand awareness with strategies such as: