Industry Trends & Insights
The latest digital marketing tips for law firms
Grow Your Legal Practice
With Digital Marketing Strategies
See Case StudiesEstablishing your law firm as an authority in your specific line of law practice is more important than ever. Marketing your law firm will put you ahead of competitionin order to get more qualified cases knocking on your door. Attorney marketing will improve your reputation and make your law firm the first choice for clients that need your services.
Alecan Marketing will drive qualified leads to your law firm through a number of marketing strategies. We conduct thorough research and use data and analytics to dive deep into your practice to bring your law firm qualified leads through SEO, paidmedia ads, content marketing, retargeting, and website conversion optimization.
“The team of Alecan did a fantastic job enhancing our law firms internet presence as we get new leads on daily basis. Their professionalism and attention to detail exceeded our expectations.
I don’t think we can find a service better than Alecan.
– Michael, Director of Operations at Gomez Law Firm
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Having a well designed website, positive reviews, and strong web presence will impact your law firm. The overwhelming majority of potential clients use online search when it comes to legal matters.
Let our team of experts at Alecan Marketing Solutions build your online image and bring you more qualified leads.
Effectively Delivered Over 25,000 Leads To Our Clients in the Last 2 Years Alone
Law Firm Marketing Strategies And Approach
As an attorney you conduct thorough research for your clients. At Alecan we do the same. All of our clients receive impeccable attention to detail when we begin a project. Our law firm marketing strategies begin by doing in-depth discovery and research to get a firm grasp on what works for your market. This is the foundation of what we do and helps to form your search presence with SEO, social media presence, paid media ads, and more. Our research never stops. While you’re busy with your clients, we continue to collect data to re-evaluate and make adjustments to keep your firm’s online presence strong. This will drive more qualified traffic to your website and convert into better leads.
- Discovery & Research
- Strategic Planning
- Creation
- Development
- Launch & Evaluation
- Engagement & Conversion
- Management & Optimization
Case Studies
Pro Restoration
As a company that offers 24/7 emergency services, Pro Restoration company needed a high-positioned search presence in order to compete with the franchises that surround them and have compelling call-to-action messages, so that their potential customers could quickly find and reach them in the event of a disaster.
In order to meet our goals we used a cross-channel approach consisting of:
- Website Redesigning
- Search Engine Optimization
- Paid Search Ads
- Content Marketing
Law Firm Website Design
Having proper law firm website design is an impactful way to positively position your firm for potential clients. Having a powerful website can have a reassuring cognitive effect in a client’s mind that you are the right attorney to help win their case. For Alecan, this is an ongoing process of data collection to see what clients are positively responding to so we can adjust and optimize for better conversion rate. Allow us to make an impression on your clients by designing compelling website for your law firm worthy of your firm’s image.
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SEO Service For Law Firms & Attorneys
Most potential clients are going to use a search engine to conduct research when looking for an attorney. Where and how high your website is ranked is critical to gaining qualified leads. Excellent law firm SEO will drive traffic directly to your website to earn more potential clients and cases. Attorney SEO is a long-term investment on your behalf that will drive traffic long after you’ve stopped any paid ad campaigns. Our team of experts has broken down the science of proper search engine optimization for what does and doesn’t work. When creating a strong, long-lasting online presence, investing in SEO is critical to your law firm. SEO is the best investment in your overall marketing that wil give you the highest ROI.
The Benefits of SEO
- A cost effective and sustainable strategy
- Generates traffic to your site
- Increases your firm’s local visibility online
- Increases brand awareness
- Provides information on how your website is being searched for, found and used by prospects, clients and/or colleagues
- Gives you the highest conversion rate
Paid Advertising
Results Focused Media Buying Ads For Law Firms & Attorneys
Pay Per Click (PPC) Marketing
One of the best ways to earn early, qualified traffic leads is to use paid search ads through search engines such as Google. Paid search ads will position your law firm right at the top of a client’s web search for specific keywords related to your practice. Positioning yourself at the top of the search significantly increases the chances of the user clicking through to your website.
Attempting to manage your own Paid Ads to save money will actually cost more marketing budget dollars due to a lack of knowledge and experience. Most importantly, you will be missing out on potential new clients through improperly run paid campaigns.
Google Paid Search Ads
The majority of your potential clients will begin their search for a law firm or attorney through search engines. Paid search ads will put your firm at the top of their search when they look for your service. These leads are more qualified because they are ACTIVELY searching for your type or law practice or service. Our team consistently analyzes data to adjust your search ad campaigns to improve your cost per click and to maximize your conversion rate.
Google Remarketing Ads
Remarketing ads are banner ads that are shown on Google’s network of websites to users that have already visited your site. By retargeting them you get to consistently show your message which can increase conversions. The Marketing Rule of 7 states that a prospect must “hear” your message at least 7 times before committing to a acquire your product or service
Which Services Are Right for You?
The right digital marketing campaign for law firms and attorneys requires a multi-channel approach. The more proper channels your law practice is able to implement, the more touch points you create for potential clients. Some of the idealstrategies for this industry are search engine optimization and paid advertising suchas search ads and Facebook ads. Our team of designers, developers, writers, and SEO experts can build a successful marketing campaign for your firm.
At Alecan, we look at the whole picture and constantly innovate, because that’s the only way to win.
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Industry Trends & Insights
The latest digital marketing tips for law firms.
Internet Marketing For Law Firms & Attorneys Who Practice In:
- Bankruptcy
- Business/Corporate
- Civil Litigation
- Criminal Defense
- Corporate
- Contract
- Digital Media & Internet
- Employment & Labor
- Entertainment
- Family Law
- Finance & Securities
- Immigration
- Intellectual Property
- General Practice
- Medical Malpractice
- Mergers & Acquisition
- Personal Injury
- Professional Responsibility
- Real Estate
- Tax
- Traffic
- Workers Compensation
Why Work With Alecan?
We’re passionate about what we do here, and we’re committed to seeing our clients succeed. Our years of experience and expertise is what makes us an award-winning agency. We’re committed to continuously staying on top of what’s working in digital marketing. That commitment is what has made our efforts so successful for our clients.
By working with Alecan your firm will have access to a team that are authorities in the field of digital marketing. Let us take care of your attorney marketing to drive qualified traffic to your website so that you can focus on winning cases for your clients. Alecan can help your firm meet its goals and objectives and maximize return on investment.
- Industry Leaders In Digital Marketing
- Creative And Effective In Design And UX
- Content Marketing Professionals
- Search Engine Optimization Experts
- Constantly Researching New Strategies
- Social Media Marketing Managers
- Engaging And Creative Copy
- Testing Across Multiple Devices
- Visually Appealing Websites
- Relevant Data Collection And Research
- Customized Digital Strategies And Design
- A and B Testing
- Excellent Care And Customer Support
OUR APPROACH TO GROWING BRANDS
- Drive Qualified Traffic To Your Website
- Convert Visitors Into Leads And Customers
- Generate Brand Loyalty And Repeat Business
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Social Media Marketing
Part of building your law firm’s online presence is doing social media marketing. Having a presence on various platforms gives potential clients a view into what you’re able to do as well as giving you the ability to market yourselves as an authority to clients. Our expert team at Alecan Marketing will create a social media marketing campaign strategy to harness the power of various platforms to enhance your social presence, build awareness of your firm, and to generate qualified leads.
Compelling Facebook Ad Campaings For Law Firms & Attorneys
Facebook ads for law firms and attorneys give you the ability to broadcast your message to a wide range of people. Facebook’s platform gives you the ability to be highly targeted in terms of who can see your advertisement and message. Not only can Facebook ads drive qualified leads to your law firm but it can also build brand awareness for your practice and to build your practice as the authority in your line of law.
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