Generate More Leads For Your Home Improvement Business
With Digital Advertising & Marketing StrategiesSee Case Studies
In the current market it’s extremely important that your home improvement business has an online presence reflecting the quality of work you do. Our team at Alecan Marketing uses a number of strategies to develop a home improvement marketing campaign tailored to your specific needs. Years of experience in your industry has given our team the proper insights to help you dominate your competition. Let our team earn qualified leads for you so that you have more jobs.
“They are helping us achieve our monthly goals with their expertise and level of support.
I love the fact that everything is under one umbrella with Alecan.”
– Eiza, Operations Manager at Pro Restoration Services
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$1,000 in online advertising could be the difference between a busy season and a quiet one.
Effectively Delivered Over 50,000 Leads To Our Clients in the Last 2 Years Alone
- Discovery & Research
- Strategic Planning
- Launch & Evaluation
- Engagement & Conversion
- Management & Optimization
As a company that offers 24/7 emergency services, Pro Restoration company needed a high-positioned search presence in order to compete with the franchises that surround them and have compelling call-to-action messages, so that their potential customers could quickly find and reach them in the event of a disaster.
In order to meet our goals we used a cross-channel approach consisting of:
- Website Redesigning
- Search Engine Optimization
- Paid Search Ads
- Content Marketing
Pay Per Click (PPC) Marketing
Most home improvement customers begin their purchase journey with a search engine like Google. Pay Per Click ads (PPC) place well-designed and actionable ads for your business at the top of the search results page ahead of competition. When a customer needs your emergency service your website will be the first result they see. Your team at Alecan creates appealing ad campaigns targeted for your audience and services. Using PPC will drive early, relevant traffic that converts into leads for your home improvement and contracting business.
Running your own paid ads without knowledge and experience can lead to a blown budget and wasted time and opportunities. This will ultimately cost you more down the line because you’ve lost out on potentially months of clients and leads.
Google Paid Search Ads
Home improvement companies and contractors can greatly benefit from paid search ads due to the nature of their business. Most of their customer buying journeys begin by a quick Google search. This digital marketing method will place your website ahead of your competition when users search specific keywords related to your service. Emergency services also greatly benefit from this strategy.
Google Remarketing Ads
Remarketing ads are banner ads used to stay in front of your recent website visitors on Google network sites to increase conversions. The more times people see your home improvement or contractor business, the more likely they are to use your service. The Marketing Rule of 7 states that a prospect needs to “hear” your message at least 7 times before they all take action to buy that product or service.
Which Services Are Right for You?
The home improvement and contractor industry offers such a vast range of businesses that it might be difficult to narrow down which strategies you should use. Your team at Alecan has extensive experience with a number of home improvement companies which can help us find the right channels for your business such as paid search ads and search engine optimization. Our team of designers, writers, developers, marketers, and SEO experts work together to help your business achieve its goals.
We help home improvement companies and contractors grow by looking at the whole picture and constantly innovating.Work With Us See Case Studies
Industry Trends & Insights
Types of Home Improvement Businesses We Work With
- Appliance Repair
- Bathroom Remodeling
- Blinds Installation
- Carpet Cleaners
- Chimney & Fireplace Cleaners
- Fire, Water, And Mold Restoration
- Flooring Services
- Garage Door Installation
- Glass And Mirror Repair
- Handyman Services
- Home Inspection Services
- HVAC Services
- Insulation Services
- Irrigation And Sprinkler Repair
- Kitchen Remodeling
- Leak Detection Services
- Maid Services
- Painting Services
- Pest & Termite Control
- Plumbing Services
- Pool Services
- Roofing Services
- Solar Energy Services
- Tree Services
- Window Sales And Replacement
- Industry Leaders In Digital Marketing
- Creative And Effective In Design And UX
- Content Marketing Professionals
- Search Engine Optimization Experts
- Constantly Researching New Strategies
- Social Media Marketing Managers
- Engaging And Creative Copy
- Testing Across Multiple Devices
- Visually Appealing Websites
- Relevant Data Collection And Research
- Customized Digital Strategies And Design
- A and B Testing
- Excellent Care And Customer Support
OUR APPROACH TO GROWING BRANDS
- Drive Qualified Traffic To Your Website
- Convert Visitors Into Leads And Customers
- Generate Brand Loyalty And Repeat Business