Digital Marketing For Home Improvement Companies And Contractors

More Leads and Jobs, Higher ROI

Industry Trends & Insights The latest in marketing strategies for the home improvement & contractor industry

Generate More Leads For Your Home Improvement Business

With Digital Advertising & Marketing Strategies

See Case Studies

In the current market it’s extremely important that your home improvement business has an online presence reflecting the quality of work you do. Our team at Alecan Marketing uses a number of strategies to develop a home improvement marketing campaign tailored to your specific needs. Years of experience in your industry has given our team the proper insights to help you dominate your competition. Let our team earn qualified leads for you so that you have more jobs.

Home Improvement Tool Box

“They are helping us achieve our monthly goals with their expertise and level of support.

I love the fact that everything is under one umbrella with Alecan.”

– Eiza, Operations Manager at Pro Restoration Services

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$1,000 in online advertising could be the difference between a busy season and a quiet one.

Effectively Delivered Over 50,000 Leads To Our Clients in the Last 2 Years Alone

Our Marketing Strategies And Approach For Generating Contractor Leads

At Alecan, we take an all-encompassing approach to developing a digital marketing strategy to help improve contractor leads. It starts with in-depth research to understand your target audience’s needs. From there, we develop a strategy to re-construct your website and launch advertising campaigns targeting your specific market to help drive relevant traffic to your website and gain qualified leads for the contractor. Your team will be constantly analyzing data to continue to optimize your website and advertising campaigns to increase leads and lower your costs.

  • Discovery & Research
  • Strategic Planning
  • Creation
  • Development
  • Launch & Evaluation
  • Engagement & Conversion
  • Management & Optimization

Case Studies

Pro Restoration

As a company that offers 24/7 emergency services, Pro Restoration company needed a high-positioned search presence in order to compete with the franchises that surround them and have compelling call-to-action messages, so that their potential customers could quickly find and reach them in the event of a disaster.

In order to meet our goals we used a cross-channel approach consisting of:

  • Website Redesigning
  • Search Engine Optimization
  • Paid Search Ads
  • Content Marketing
View Case Study
Pro Restoration

Home Improvement Website Design

Developing a website isn’t just about making it look pretty. It needs to be optimized properly for customer use. Websites designed for general contractors, or any home improvement service companies, need to be functional in order to turn the site traffic into qualified leads. Alecan is known for its award-winning website design which includes the absolute best in appearance, functionality, and user experience.

With years of research, our team combines valuable expertise and data collection to create websites that maximize incoming traffic and convert more leads. As your company shifts and grows, our team moves with you, making necessary adjustments to optimize for more lead conversion.

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SEO Service For Home Improvement Companies & Contractors

Having your website earn a higher ranking in search engine results is known as search engine optimization (SEO). SEO for your home improvement website is a long-term investment that will earn qualified leads for years to come. Most customers who are seeking home improvement services will begin by searching for businesses in a search engines. Our team of experts are able to optimize your website in order to have it ranked higher in the search results. Proper SEO improvements can make a major impact on not only the amount of traffic your site receives, but also ensuring it is the right kind of traffic that can generate new customers. Since these customers are actively seeking a home improvement business in a search engine, the conversion rate is proven to be higher with SEO resulting in more leads. SEO is the best investment in your overall marketing that wil give you the highest ROI.

The Ultimate SEO Guide For Contractors & Home Improvement Companies

The Benefits of SEO

  • A cost effective and sustainable strategy
  • Generates traffic to your site
  • Increases your company’s local visibility online
  • Increases brand awareness
  • Provides information on how your website is being searched for, found and used by prospects, clients and/or colleagues
  • Gives you the highest conversion rate

Paid Advertising

Proven Media Buying Ad Strategies For Home Improvement Companies & Contractors

Wedding Venue Pay Per Click (PPC) Marketing Stats

Pay Per Click (PPC) Marketing

Most home improvement customers begin their purchase journey with a search engine like Google. Pay Per Click ads (PPC) place well-designed and actionable ads for your business at the top of the search results page ahead of competition. When a customer needs your emergency service your website will be the first result they see. Your team at Alecan creates appealing ad campaigns targeted for your audience and services. Using PPC will drive early, relevant traffic that converts into leads for your home improvement and contracting business.

Alecan Marketing - Google Partner Alecan Marketing - Google Ads
Running your own paid ads without knowledge and experience can lead to a blown budget and wasted time and opportunities. This will ultimately cost you more down the line because you’ve lost out on potentially months of clients and leads.

Google Remarketing Ads

Alecan Marketing - Event Venue Industry - Remarketing Diagram

Remarketing ads are banner ads used to stay in front of your recent website visitors on Google network sites to increase conversions. The more times people see your home improvement or contractor business, the more likely they are to use your service. The Marketing Rule of 7 states that a prospect needs to “hear” your message at least 7 times before they all take action to buy that product or service.

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Which Services Are Right for You?

The home improvement and contractor industry offers such a vast range of businesses that it might be difficult to narrow down which strategies you should use. Your team at Alecan has extensive experience with a number of home improvement companies which can help us find the right channels for your business such as paid search ads and search engine optimization. Our team of designers, writers, developers, marketers, and SEO experts work together to help your business achieve its goals.

We help home improvement companies and contractors grow by looking at the whole picture and constantly innovating.

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Industry Trends & Insights

Types of Home Improvement Businesses We Work With

  • Appliance Repair
  • Architects
  • Bathroom Remodeling
  • Blinds Installation
  • Carpet Cleaners
  • Chimney & Fireplace Cleaners
  • Construction
  • Electrical
  • Fire, Water, And Mold Restoration
  • Flooring Services
  • Garage Door Installation
  • Glass And Mirror Repair
  • Handyman Services
  • Home Inspection Services
  • HVAC Services
  • Insulation Services
  • Irrigation And Sprinkler Repair
  • Kitchen Remodeling
  • Landscaping
  • Leak Detection Services
  • Maid Services
  • Painting Services
  • Pest & Termite Control
  • Plumbing Services
  • Pool Services
  • Roofing Services
  • Solar Energy Services
  • Tree Services
  • Window Sales And Replacement
  • Other

Why Work With Alecan?

Part of the reason of why Alecan is an award-winning agency is our passion and commitment we put into our partners. Simply put, we love to help our clients reach their business goals. Our commitment to applying cutting-edge strategies to your business is why you will see results.

As you know, there are different tools for different jobs, and our years of experience has allowed us to fully understand the home improvement market. Just as there is a lot involved in the home improvement business, the same can be said for digital marketing. By partnering with us you can focus on what you’re good at, while we stay behind the scenes and drive the qualified traffic to your website and convert them into leads and jobs.

  • Industry Leaders In Digital Marketing
  • Creative And Effective In Design And UX
  • Content Marketing Professionals
  • Search Engine Optimization Experts
  • Constantly Researching New Strategies
  • Social Media Marketing Managers
  • Engaging And Creative Copy
  • Testing Across Multiple Devices
  • Visually Appealing Websites
  • Relevant Data Collection And Research
  • Customized Digital Strategies And Design
  • A and B Testing
  • Excellent Care And Customer Support


  • Drive Qualified Traffic To Your Website
  • Convert Visitors Into Leads And Customers
  • Generate Brand Loyalty And Repeat Business

Like what you see?
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