Recently, industry stalwarts SearchEngineLand.com put together a phenomenal infographic displaying all the elements that go into an effective SEO campaign. As you can see, there are 37 (!) different factors that play a role in the success of a particular website or webpage, and it’s great to see them all laid out visually and color-coded like this. If you’re curious about what SEO companies like Alecan Internet Marketing think about all day, this is a fairly accurate representation of where our focus lies.

On-Page Factors That We Can Control Include:

For Website Content

Quality Content (Cq): All webpages are well-written, error-free, and contain relevant, useful text and images
Keyword Research (Ck): Keywords on each page are well-researched for relevancy, competition, and value
Keyword Implementation (Cw): Webpages use relevant keywords and keyphrases appropriately
Topic Choice (Cf): Page content is “fresh” (i.e., about trending and engaging topics)
Vertical Content (Cv): Website includes images, videos, and news feeds to provide value to the reader
The Ability to Answer Questions (Ca): Content that is immediately turned into a Google Answer
No Thin Content (Vt): No content that lacks substance or depth

For Website Architecture

Crawlability (Ac): Website architecture that enables search engine robots to “crawl” content
Duplicate Content (Ad): Proper management of any duplicate content issues
Mobile Compatibility (Am): Site functions well on mobile devices
Website Speed (As): Site and site elements load quickly
Relevant URLs (Au): Web addresses (URLs) contain relevant, search-friendly keywords
HTTP Security (Ah): Site is secure for visitors
No Cloaking (Vc): No “cloaking” techniques (i.e. showing humans and robots different websites) are used

For Website HTML

Title Tags (Ht): Webpage titles contain keywords and are relevant to page content
Meta Descriptions (Hd): Descriptions are attention-grabbing and accurately describe page
Structured Data (Hs): Sitemaps help robots index and crawl pages
Headers and Subheaders (Hh): Content is well-organized and uses keywords in headings
No Keyword Stuffing (Vs): Keywords are not used excessively on page content or in meta data
No Hidden Content (Vh): Content isn’t hidden with sneaky designs or colors

Feeling a bit lost amidst all this SEO jargon? Check out Alecan’s handy Glossary of SEO Terms.

Off-Site Factors That Are Influenced By Readers, Visitors, And Other Publishers Include:

For Website “Trust”

Authority Status (Ta): Site’s links, social shares, and traffic make it seem like a trusted resource
User Engagement (Te): Low bounce rates indicate great content and high engagement
Domain History (Th): Website has been around for a long time and has operated continuously
Verifiable Identity (Ti): Website has ways to verify the identity of authors and authenticity of content
No Piracy (Vd): Site has not been flagged for hosting pirated or stolen content
Not Add-Heavy (Va): Ads, if present, are sparse and “below-the-fold”

For Website Links

Quality Links (Lq): Inbound links are from trusted, respected websites
Links Use Relevant Text (Lt): Internal links use appropriate keywords in link text
Quantity of Links (Ln): Many high-quality links point at your site
No Purchased Links (Vp): Website has no “fake” or purchased links pointing to pages
No Spammy Links (Vl): Links have not been created by posting on blogs and forums

For Your Website’s Users

User’s Country (Pc): Users are from home country and beyond
User’s Locality (Pl): Local users visit website regularly
User’s History (Ph): Users visit website or socially favorite it frequently
User’s Social Interaction (Ps): Site is socially favorited, liked, or linked to by users or their friends

For Website Social Signals

Social Reputation (Sr): Influencers (people with many followers) regularly share content
Social Shares (Ss): Website or website content is shared by many people on social platforms