In 2015, no serious business owner can afford to ignore internet marketing as a method for growing their business, increasing exposures, generating leads, and boosting revenues. More consumers are using search engines like Google (often on mobile devices) to find new companies. services, and brands than ever before, and competition for customers’ attention is fierce.
If you’re still on the fence about investing in internet marketing for your business, consider the ways a professional internet marketing firm can get your company to the next level!
#1: A Great Website Inspires Trust
As business becomes evermore dependent on digital technology, your website is often the first point of contact between your company and a potential client; for many consumers, your online “home” represents the quality of work, services, or products you are likely to provide, and a shabby or outdated site will dissuade many customers from giving you a chance. Maintaining a responsive, cutting-edge website, on the other hand, sends a clear message to an increasingly tech-savvy market: we are competent, trustworthy, and care about our internet presence as much as we care about our customers’ satisfaction.
#2: Quality Content Drives Traffic
Companies that take the time to produce quality content — “content” defined as web pages, blog posts, infographics, videos, and photos — will attract more clients hungry information and, in turn, generate more revenue. While most companies are capable of producing content themselves, an experienced internet marketing firm will know what kinds of content performs best for each type of business, what platforms (i.e. Twitter, Instagram, Facebook, Linkedin, etc.) to target, what time a day to post, and thousands of other variables that influence the impact of a content marketing campaign.
#3: SEO Boosts Ranking & Increases Exposure
While marketing professionals often use the term Search Engine Marketing (SEO) as a catch-all for a variety of different (but interconnected) digital marketing strategies — including (but not limited to) content marketing, PPC campaigns, social media marketing, and website development — the end result is higher search engine rankings, more exposure, more clicks, and increased revenue. Because most people use Google to search for services and products, helping your business achieve a high ranking of Google’s SERPs (search engine results pages) should be a internet marketing company’s chief concern.
#4: Social Media Cements Your Brand’s Identity
Because many clients will find your business through social media outlets, platforms like Twitter, Facebook, Linkedin, Instagram, and Google+ are excellent places to develop your brand identity and engage with customers in an authentic, creative way. An internet marketing firm can help companies create pages and distribute appropriate, relevant content across all of your business’ social media platforms.
#5: PPC Campaigns Provide Qualified Leads
Pay-Per-Click Advertising Campaigns (like Google Adwords, for example) are a great way to generate a steady number of qualified leads by targeting people that are searching for your service, product, or industry. Although PPC growth is typically flat — that is, the traffic it generates is directly contingent on the amount of money you invest in the campaign — they continue to be a reliable way to supplement organic growth, especially for new businesses.
For more insights on how internet marketing can grow your business and increase your revenues, contact Alecan Marketing Solutions today to speak to an experienced marketing consultant. Regardless of your company’s size or industry, our internet marketing firm has great solutions for nearly any budget! Call us today!