Backlinks from credible websites are a crucial part of any well-rounded search engine optimization (SEO) strategy. They help your online presence and brand stand out from the crowd, increasing sales and growing your business in the long run.
However, you can’t dive blindly into gaining these helpful links—you need the right tactics and techniques. In this guide, our team at Alecan Marketing Solutions covers ways to get high-authority backlinks and how they can benefit your brand.
What Are High-Authority Backlinks?
The simplest way to define a backlink is a link that points to your website from another website or platform. Backlinks are similar to recommendations since they rely on other sources to market your brand and send potential customers directly to your digital doorstep.
With this in mind, high-authority backlinks are specific types of backlinks: they’re inbound links from sources with a higher domain authority score. Well-established, credible sources have higher Google rankings and provide higher-quality referrals. While anyone can give a vote of confidence, the most influential recommendations come from top-ranked sources.
Why Are Links From High-Authority Sites So Important?
If you’re looking to boost your brand, consider how to incorporate backlinks into your SEO strategy. A high-authority backlink offers numerous benefits, including:
- Increasing your site’s authority: The more high-quality backlinks you obtain, the more credible your site will become. When high-authority sites vouch for you, it automatically fuels your reputation and increases your site’s domain authority in the eyes of Google.
- Improving your SERP ranking: Search engine results pages (SERPs) show a long list of content related to your search string. Websites with more credibility rank higher and get the greatly coveted top three spots. By getting credible backlinks, you improve SERP rankings and boost organic traffic.
- Promoting referral traffic: A friend’s word is worth more than a total stranger’s—the same holds true for digital marketing. High-authority inbound links are like recommendations from trustworthy friends, and they drive quality referral traffic to your site.
- Boosting brand awareness: You may have a groundbreaking product, but you won’t see any purchases if no one knows about it. A single link from other site owners functions like a mini billboard, boosting your brand awareness and sharing your business with the world.
The Top 8 Tips for Getting High-Authority Link Building
High-authority links don’t come out of thin air—they take effort and effective strategies to obtain. If it sounds intimidating, consider getting top-notch search engine optimization services from a reliable company like Alecan Marketing Solutions. Below, you’ll find some of our best practices for gaining high-authority links.
1. Build a High-Quality Website
Getting great backlinks starts with building a high-quality website. Let’s face it: You won’t see many conversions if your site looks unprofessional, lacks proper information, and features outdated content. You don’t want to get backlinks from reputable sources only to turn users away with a lackluster website.
High-authority websites have a lot in common, including the following:
- Memorable domain names
- Functional, attractive designs
- Readily available information
- Up-to-date website pages
2. Publish Engaging Content on a Blog
When you publish high-quality content on a blog, Google and other businesses take notice. You want to regularly and consistently pump out fresh, SEO-friendly content that speaks to your target audience. If it’s worth reading, it’s probably worth sharing.
An informative, entertaining, high-quality blog post attracts readers and boosts your credibility. It can also get the attention of credible brands and content creators who will be more apt to start link-building.
As you think about publishing a blog, keep these practical tips in mind:
- Research keywords
- Use titles to match search strings
- Structure headings and paragraphs effectively
- Write for humans, not search engines
- Optimize web pages with featured snippets
- Include internal links
3. Add Backlinks From Social Media
Quality backlinks don’t always need to come from sources outside your brand. You can add links in your bio or “About” section on Twitter, Facebook, and other social media outlets to drive traffic to your own website. It’s an easy way to set up backlinks and improve your website’s domain authority.
Another way to get social media backlinks is by sharing your own web content. You can create posts featuring products, services, resource pages, blog articles, or other content from your website and include an inbound link to the specific web page. If your friends and followers like it, they might share it and provide a few links to your site.
4. Leave Comments on Other Websites
Imagine that you need a letter of recommendation for a job application, but you have zero connections. Wouldn’t it be nearly impossible to get that much-needed letter of recommendation? This idea applies to getting high-authority backlinks, as well.
Backlinks rely on building connections with others in the digital community by developing relationships with other brands. Don’t just create content and read what other people publish—interact with the authors and their audience. Leaving comments on blog posts and forums is an excellent way to start networking and step up your link-building game.
An additional way to create backlinks is to drop a link to your website in a comment. Many sites have built-in software to detect bots and scammers (and many comment sections now include “nofollow” tags by default), so you’ll need to pay attention to link quantity and do more than just type in the URL and hit “Post Comment.” Write something authentic that adds to the conversation and include contextual links where they make sense.
5. Write Guest Posts
Guest posting is an effective way to get high-authority links because it allows you to leverage someone else’s reputation and high domain authority. If you write great content and deliver a compelling pitch, a high-authority website may be happy to have you on board. Guest blogging is a sure-fire method for getting backlinks and building relationships within the industry.
In your guest post, you can feel free to add backlinks. This will help increase engagement from readers who may click through and end up on your website. We recommend adding these links in at least three places:
- In the guest post intro or body
- At the end of the article
- In the author bio section (if available)
6. Repair Broken Links
Nothing sabotages your link-building strategy and conversion rates like failing to replace broken links. Those heartbreaking Error 404 messages keep users from getting where you want them to go, causing a web traffic jam. On top of that, a broken link gives a bad impression and can harm your brand’s reputation.
Some high-authority sites may have provided backlinks once upon a time. However, they often break when you change your domain name, rewrite content, or delete outdated material. You can use a dedicated app to find broken links or do a simple Google search to find mentions and reach out for broken link building.
7. Utilize HARO (Help a Reporter Out)
Help a Reporter Out (also known as HARO) is a well-established service that businesses, bloggers, site owners, news sites, and journalists use to gain insights. Content creators may use HARO to learn about a topic or industry, find story ideas, and gather helpful information from a broader community. Basically, it’s a place for individuals to share knowledge with those who need it.
Creating a HARO account is an excellent way to build your link profile and generate backlinks from a high-authority site. It’s free to set up an account, after which you can respond to queries and share quotable insights with others. With each response, you can include a “dofollow” link to your website with a brief bio showing your credentials, expertise, and qualifications.
8. Get Featured on a Podcast
Podcasting is a popular way businesses market their products or services. With a podcast, companies can talk about a specific topic, orally share their resources with a worldwide audience, and increase brand awareness. Podcasters also often feature guests to spice up an episode and make mutually beneficial connections.
Getting featured on a well-established podcast can help you earn high-authority backlinks both now and in the future. However, renowned podcasters don’t agree to just have anyone on their show. You’ll need to build credibility and send a well-formulated pitch. Once you get the green light, you can promote your brand during the conversation as well as by adding links pointing to your site in the podcast credits or description.
Optimize Your Site for Search Engines Today
High-quality inbound links can make or break a website’s SEO world. They are powerful tools that help your content rank higher in Google search results, increase search engine traffic, boost brand awareness, and ultimately drive sales. But it all starts with knowing how to effectively get high-authority backlinks.
At Alecan Marketing Solutions, we have the SEO tools and helpful resources you need to know how to get high-authority backlinks. Whether you want to learn about the importance of link building for SEO or generate leads that will increase brand loyalty, we’re here to help. Submit a contact form or call us at (800) 208-5458 to get started today!