Content Marketing is much more than just putting a bit of copywriting up on a website. Proper Content Marketing deals with developing a solid stategy for both on and offsite marketing. This strategy involves creating engaging and informative content for audiences, keyword research, expertise in SEO, earning valuable links, knowledge of what makes a successful PPC campaign, and more. The impact of great content is significant, and its effect is powerful.
At Alecan Marketing, we work with Content Marketing specialists in order to utilize that power.
After speaking with you about the specific goals you have for your business, our Content Marketing team performs in-depth research and competitive analysis in order to determine the best keywords and information to develop your customized SEO and Content Marketing plan. We look at your brand, industry, and competition in order to find everything we need to bring you a highly-successful Content Marketing strategy.
Even the best Content Marketing strategies won’t work if the content is no good. In order for audiences to respond to your website, paid ads, and emails, the content must be compelling. It needs to capture readers’ attention and keep them interested. At Alecan, we keep this in mind while creating our clients’ customized content so that your information, brand, and message are not only clear, but also high-quality and shareable.
Once your unique content has been created, it’s time to put it to work. The content we create for our clients at Alecan goes hand-in-hand with many other areas of marketing, and it works across many digital platforms. Your content will work to earn conversions on your company’s website, blog, social media channels, email campaigns, paid ads, landing pages, and much more.
With Content Marketing, it’s important that everything properly reflects your specific brand in order to maintain consistency and and a unified voice. At Alecan, when we create content for our clients, we make sure that it all works together seamlessly so that it can be easily cross-promoted across multiple channels to reach as many users as possible. The more eyes on your content, the better.
Every bit of your content can help drive traffic and earn leads. This is why we put thought into all of the content we create for your brand. Our strategies begin with research and continue working to win conversions.
- Competitor Analysis
- Content Calendar
- Keyword Research / SEO-Focused
- Buyer’s Journey Mapping
- Cross-Channel Integration And Support
We work hard to research your industry, competition, and audience to create the absolute best content to reflect your brand. This unique content is engaging, informative, and shareable to attract the most customers.
- Web Page Content
- Blog Articles
- SEO-Optimized Content
- Sales Messaging And Ad Copy
- Compelling Call-To-Actions
Once your content is created, we immediately begin putting it to work. Whether it appears on your website, social media, infographics, funnel pages, newsletters, or anywhere else, our content is designed to earn leads.
- Paid Social
- Social Media
- Content Funnels
- Search Engine Optimization
Interactive Content Marketing Campaigns
Interactive Content Marketing is a very effective approach. Whether you choose to go with a quiz, a form, a video, a landing page, a calculator, or anything else, we’ve got you covered.
- Funnel-Based And Creative Microsites
- Landing Pages
- Interactive Lists And Polls
Creative Campaign Strategy and Branding
At Alecan, we know branding. After speaking with you about your goals and researching your industry, we will develop your unique branding and help you connect with your audience.
- Branding And Competitor Analysis
- Logo Creation
- Campaign Development
- Storytelling And Messaging
Creative Content Development
Did you know that every piece of content can work towards earning qualified leads? From print media to guest blogging to your website content, we take care of all of it!
- Web Page Creative
- Infographics And Custom Graphics
- Brand Development
Brand awareness comes in many forms, and at Alecan, we utilize them all. From social media campaigns to PPC advertising to outbound company mentions, we get creative with how we handle brand awareness for our clients.
Inbound links will always be a valuable part of Content Marketing, and at Alecan, we use only white hat tactics to earn quality backlinks to point back to our client’s website. We earn these links through trusted industry directories and websites.
Because influencers are one of the most effective aspects of a digital marketing strategy, our team at Alecan reaches out to the most important personalities and bloggers within our clients’ specific industries to earn mentions and promotions.
If you want your audience to not only open emails from your company but also to actually read them and click through, your content must be interesting and engaging. This is why strong, informative content for emails is key.
Content Marketing and PR work together as two sides of the same coin. Public relations helps with many areas of Content Marketing and incorporates time-tested methods that are significant and effective for content outreach, SEO, and building trust.
The more shareable your content is, the more eyes will see it, and the more exposure your business will have. Our team at Alecan understands how to create quality, shareable content even in the most competitive industries.
Do you know what it takes to get users to click for more? We do. At Alecan, we create effective paid ad content that captures attention, demands click-throughs, and earns conversions.
Search engines reward trustworthy, quality content with higher rankings. We work hard to regularly publish unique and informative content in order to help earn number one spots on Google and Yahoo.