The Importance of Professional and Mobile-Friendly Website Designs
As the online face of your company or organization, an attractive, user-friendly website is the single greatest tool for reaching new and existing customers and representing your brand to the world.
While pre-packaged web design tools from the likes of Wix.com and Squarespace.com may be useful for individuals creating personal websites and blogs, going the do-it-yourself route is inadvisable for businesses trying to get noticed in today’s hyper-competitive digital marketplace. At Alecan Marketing Solutions, our team takes the guesswork out of website design by working with clients one-on-one to create beautiful websites with powerful SEO features that generate traffic, maximize engagement, and increase your business’ credibility.
Is your business ready for a new, mobile-friendly website that you can proudly show to your customers?
We’ve Perfected Website Design
When a customer finds your brand online, the aesthetics of your website represent the product or service you offer. At Alecan, our website designs employ attractive layouts, high-resolution graphics, and vibrant colors to make a positive first impression.
Simple, intuitive website and page designs are a must for business owners aiming to attract new business and engage past or current customers. A easy-to-navigate site with a simple user interface keeps visitors on your site longer and creates positive feelings about your brand.
Relevant, informative, and engaging content attracts qualified traffic to your website, but today’s content creators must also keep search engine algorithms in mind. At Alecan, we get results by optimizing high-quality content for both users and search engine algorithms, in turn boosting search traffic and engagement.
Today, approximately half of all web traffic comes from mobile devices. To help your business reach the ever-growing number of mobile users, all of Alecan’s website designs are fully-optimized to look great on mobile devices like smartphones and tablets as well as desktops.
During Alecan’s initial meeting with clients, our team identifies the major profit centers and creates a custom plan to generate leads and increase revenues using your website. From there, every aspect of our service is designed to convince website visitors to complete a purchase, make a call, or fill out a form, putting them in direct contact with the business.
Develop for Growth
Positive growth rates, measured in the numbers of visitors to your website and the size of the site itself, tell search engines that your business is worthy of a high ranking. To help your website grow, our team blends cutting-edge digital marketing strategies with consistent content creation.
We build websites on WordPress and other CMS Platforms
Keeping your company website up to date often requires adding and editing material at a moment’s notice, and the right content management system puts the power to expand and adapt in your hands. The world is changing faster than ever, and anticipating and allowing for those changes is the key to maintaining a thriving brand. Selecting and understanding the best back-end capabilities empowers you to keep your site current and seize new opportunities the moment they’re presented.
Every business is unique, and Alecan Marketing Solutions is here to help you choose the content management system that best suits your needs. We work with the most popular platforms like Drupal, WordPress, and Joomla, and our professional developers can even create a custom CMS that will allow your site to grow along with your business and quickly adjust to new scenarios.
- CUSTOM CMS
Mobile Friendly Websites
Your Business in the Palm of Customers Hand
Mobile Websites Grant Immediate Access, Facilitate Immediate Action
Mobile searches officially surpassed desktop searches in 2015, meaning that more than half of all internet users are now browsing websites, shopping for products and services, and consuming content on their smartphones and tablets. A mobile-friendly website may have been optional before, but today, businesses simply can’t afford to ignore the ever-increasing number of people that prefer to access the internet while on-the-go.
Alecan Marketing’s mobile-responsive websites – that is, sites which automatically adapt functionality and resize content for smaller touch-screens – put your brand at the fingertips of millions, regardless of their device, while a separate mobile site can be effective for portraying you company’s information attractively and succinctly.
At Alecan, every website that we design is coded to be mobile-responsive, meaning that you’ll never need to worry about hosting multiple sites or customers claiming that your website won’t work on their smartphones. Older sites, however, may need to be redesigned or edited to achieve full mobile functionality.
A separate mobile website is sometimes the right choice, particularly for companies whose primary site hosts large media files or uses advanced coding.To save users from pinching and scrolling to see microscopic text, photos, and other assets, Alecan’s mobile websites detect when someone is using a smartphone or tablet and automatically redirect them to from the original site to its mobile-friendly counterpart.
Target The Devices Your Customers Are Using
At Alecan Internet Marketing, we rely on analytics data to learn as much as we can about your customers. By determining what devices, operating systems, and screen sizes they typically use, we can develop strategies that maximize engagement and create the best user experience for your company’s site.