4-Point Checklist: Foolproof Digital Advertising Plan
Not ready to say goodbye just yet to Facebook ads? That’s okay. I’m not saying to outright abandon your Facebook campaigns, but it’s crucial to […]
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Common Social Media Mistakes That Small Businesses Make
These days, marketing your business on social media is the norm. Having a company Facebook page, Twitter account, Instagram, and LinkedIn are all common—and even […]
7 Key Benefits Of Having A Great Company Logo
There’s no doubt that logos are extremely important. A great company logo can establish your brand in a way that will amaze you. It can connect […]
New Changes To Google Ads On Desktop Search
Late last week, Google announced that search result pages on the desktop on Google.com and Google search partners will no longer show text ads in the […]
New Changes To Instagram Videos To Help Marketers
Instagram is no longer just for selfies, sunsets, and artfully-displayed food photos. With nearly 400 million active users, an increasing number of businesses are utilizing this […]
Back To Basics: How To Identify Your Target Markets
One of the most important aspects of successfully marketing your business is knowing where your business comes from. Though most company managers or owners probably […]
PPC Campaign Pitfalls Every Company Should Avoid
PPC (Pay-Per-Click) ad campaigns are a great way for new businesses to generate a steady flow of traffic to their website and can help established […]
How To Optimize Video Content on YouTube
In a recent blog post, “How SEO Will Change In 2016”, we predicted that, when it comes to returns on investment (ROI), video content will […]
Improving Your Business’ Reputation With Brand Management
There are few things more important to the success of your brand than its reputation. A good reputation can help bring in new customers and […]
Twitter Apps For Effective Social Media Marketing Campaigns
Most businesses now realize that social media platforms such as Twitter can be an efficient and cost-effective way to establish a brand identity, engage with […]
Predictions For 2016: How SEO Will Change in the New Year
The digital marketing experts at Alecan Internet Marketing have been in this business for over a decade, and in that time, we’ve seen trends come […]
How To Maximize Your Website’s UX
As search engine algorithms continue to shift the focus of digital design away from traditional SEO strategies such as link-building and keyword integration and go […]
Changes To Google’s Local Search: What You Need To Know
For years, small and medium-sized business owners had a difficult time competing with large national chains (and their large, million-dollar budgets) for real estate on […]
Cool Infographic: Periodic Table of SEO Success
Recently, industry stalwarts SearchEngineLand.com put together a phenomenal infographic displaying all the elements that go into an effective SEO campaign. As you can see, there are […]
4 Ways To Supercharge Your Company’s Brand
For small- and medium-sized businesses, developing a recognizable brand identity—your company’s logo, slogan, style guide (including font and colors palette), and corporate “voice”—is crucial to distinguishing […]