PPC Campaign Pitfalls Every Company Should Avoid
PPC (Pay-Per-Click) ad campaigns are a great way for new businesses to generate a steady flow of traffic to their website and can help established […]
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How To Optimize Video Content on YouTube
In a recent blog post, “How SEO Will Change In 2016”, we predicted that, when it comes to returns on investment (ROI), video content will […]
Improving Your Business’ Reputation With Brand Management
There are few things more important to the success of your brand than its reputation. A good reputation can help bring in new customers and […]
Twitter Apps For Effective Social Media Marketing Campaigns
Most businesses now realize that social media platforms such as Twitter can be an efficient and cost-effective way to establish a brand identity, engage with […]
Predictions For 2016: How SEO Will Change in the New Year
The digital marketing experts at Alecan Internet Marketing have been in this business for over a decade, and in that time, we’ve seen trends come […]
How To Maximize Your Website’s UX
As search engine algorithms continue to shift the focus of digital design away from traditional SEO strategies such as link-building and keyword integration and go […]
Changes To Google’s Local Search: What You Need To Know
For years, small and medium-sized business owners had a difficult time competing with large national chains (and their large, million-dollar budgets) for real estate on […]
Cool Infographic: Periodic Table of SEO Success
Recently, industry stalwarts SearchEngineLand.com put together a phenomenal infographic displaying all the elements that go into an effective SEO campaign. As you can see, there are […]
4 Ways To Supercharge Your Company’s Brand
For small- and medium-sized businesses, developing a recognizable brand identity—your company’s logo, slogan, style guide (including font and colors palette), and corporate “voice”—is crucial to distinguishing […]
Moving Your Business To A New Office Without Hurting Your SEO
There are literally hundreds of things to consider when moving your business to a new location, but one thing you might not think about—at least […]
How To Write The Perfect SEO Blog Article
Blog writing is a crucial aspect for any effective search engine marketing optimization campaign. Not only does blog writing create new web pages for Google’s bots to […]
Five Reasons Why Your Business Needs Internet Marketing
In 2015, no serious business owner can afford to ignore internet marketing as a method for growing their business, increasing exposures, generating leads, and boosting […]
Why Users (& Google) Love Long-Form Content
Are you curating great content, but your posts don’t seem to be going anywhere? Are you using long-tail keywords that should be ranking, but you […]
Simple Ways To Optimize Your Website Content!
Search Engine Optimization is a tricky business—internet marketing industry “best practices” are constantly evolving and Google’s updates make keeping your website optimized a full-time job […]
Alecan Shows Why Content Marketing Crushes PPC Over Time
While many marketing professionals endorse Pay Per Click (PPC) advertising for its ability to generate fast leads and a temporarily spike in website traffic, […]